Gestalt
Gestalt is a pioneering data warehouse startup revolutionizing the lender experience by uniting and standardizing disparate data sources into a single, easily accessible hub. Thousands of lenders struggle with fragmented data, but Gestalt simplifies this, providing a centralized and standardized data solution.
As the sole product designer at Gestalt, my role was multidisciplinary. Initially, there were no full-time frontend engineers, so I adopted a prototype-first approach. I designed and coded fully interactive prototypes for each feature, providing a tangible product for investors and stakeholders. This strategy gave our leadership and sales team a crucial advantage.
Once the team expanded, I collaborated with frontend engineers to implement the actual product, leveraging my design skills to ensure a seamless user experience.
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My role as designer
In this fast-paced startup, I wore multiple hats within the design umbrella. Daily in-person interactions with customers from day one allowed us to vet ideas early and build an optimal user experience.
I also served as an Art Director, curating and modifying illustrations and icon libraries to enhance the product without excessive time investment. My focus remained on creating impactful user experiences.
To accelerate feature development, I established a holistic yet agile design system in Figma, enabling quick iterations without the burden of maintaining an extensive system prematurely.
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Date ran
January 3, 2024
Application filed
January 2, 2024
Application filed
January 2, 2024
Application filed
January 2, 2024
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My role as prototyper
Joining before most engineers, I approached my role with a prototype-first mindset. Each feature I designed was also fully coded into an interactive prototype, allowing leadership to present a "real" product to investors and customers early on.
Even after engineers joined, the prototype remained a valuable tool for safe demo environments. I integrated it with a Notion database, enabling non-technical team members to manage demo data effortlessly.
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My role as frontend engineer
When frontend engineers joined, they transitioned the prototype into a production-ready product. Given my prior work on styling and UI in the prototype, I periodically joined the engineering team to expedite feature development.
This hands-on approach allowed me to make design tweaks directly, eliminating the usual back-and-forth between designer and engineer, and ensuring pixel-perfect implementations.
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