Teladoc Food Logger
Historically, Teladoc's food logger has been a significant source of user dissatisfaction. However, it had the potential to boost daily and weekly engagement due to the regular nature of logging food. The main issue was the lack of value returned to users. Food logs consisted of freeform text and optional photos, making it difficult to provide meaningful feedback unless users engaged with live coaching services, which only a small percentage did.
To address this, we conducted extensive research in collaboration with our UXR team, uncovering key insights:
- Most members expected to log food against a calorie goal.
- Members did not want to feel reprimanded for less healthy food choices.
- Data tracking preferences varied widely among members.
Working on the food logger was a highly cross-team effort, involving:
This page is in the process of being updated. More detail, motion, explanation will be added. To learn more about this project in the mean time:
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Setting up your food insight
We designed, tested, and implemented the concept of a "focus." Members can choose and customize their food focus from an extensive list. Some may focus on calories and macronutrients, while others track micronutrients like sodium due to health concerns. Some prefer "intuitive eating" without a calorie goal. Our aim was to support diverse approaches to food logging.
Adding your food
We partnered with Nutritionix, a leading nutritional data vendor, to provide a robust database of branded and general food nutritional information. The logging experience is tailored to the chosen food focus but maintains a core functionality. Members can search for food, receive live nutritional data updates based on portion size, and quickly relog recent foods. Thanks to typeahead and smart defaults, the logging process is streamlined and efficient.
Reviewing your insights
We now provide valuable nutritional insights tailored to the member's chosen food focus. The most popular insights include visualizations tracking calorie goals and balancing macronutrients in line with our coaching strategies. This shift from simple data presentation to actionable insights significantly enhances the user experience.
